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News :
Winners announced
The annual London International Awards (LIA) never fail to recognize the best talents in the creative industry. While the event’s Grand Prix winners often steal the spotlight, the ceremony itself represents a lot more than just the crowning jewels of creativity. This year, the awards covered a wide array of categories, from Branded Content to Creativity in the Metaverse. Let’s delve into the defining moments of this year’s event, with a special focus on the Grand Prix winners.
The Grand Prix Highlights
However, the eye of the storm remains the Grand Prix awards. VMLY&R Melbourne’s “FitChix” for Honest Eggs Co. led the “Ambient & Activation” category. The campaign was celebrated for its unprecedented fitness tracker that displayed chicken activity levels on eggs. This innovation swayed the judges’ favor, clinching three golds and a bronze before the Grand Prix.
However, the eye of the storm remains the Grand Prix awards. VMLY&R Melbourne’s “FitChix” for Honest Eggs Co. led the “Ambient & Activation” category. The campaign was celebrated for its unprecedented fitness tracker that displayed chicken activity levels on eggs. This innovation swayed the judges’ favor, clinching three golds and a bronze before the Grand Prix.
